Forty-six percent of consumers said they have purchased a product discovered on YouTube, and most did so within two weeks, according to a report.

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and general manager of ads and commerce, described Google Ads in a blog post celebrating the 25th anniversary today of its Ads platform, despite ongoing struggles around monopoly lawsuits.

Yelp has unveiled its fall product releases, including AI-powered call and answer services and scheduling and the "Yelp Assistant" chatbot that now has a memory.

Dentsu's divisions are on a roll. The agency conglomerate is working with industry tech companies to guarantee and improve performance of ad campaigns.

When people feel genuinely recognized on the screen - and thus in the message - they have more positive thoughts about the ads viewed, according to a recent study. But there is one glaring omission.

The collapse of the customer buying journey into a couple of taps in a few seconds or minutes may be one of the most profound ways to describe the future of online advertising through agentic commerce with AI the only form of influencer.

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers. CMO Bobby Jania said the platform has little resemblance to ExactTarget, the email-only platform acquired by Salesforce in 2013.

Nano Banana came to Google Search and NotebookLM this week, with Photos the next step. One analyst believes Google's AI image-editing model spread virally based on word of mouth, with no involvement from Google. Here's why.

The partnership with OpenAI allows Walmart customers to purchase products through agentic commerce, which uses AI and conversations to predict, plan and learn what consumers want.

Women's National Basketball Association star Bridget Carleton is featured in a campaign that redefines confidence, emphasizing the process of becoming rather than the end result.